![]() Add a Play arrow over it to make it obvious that it’s a video.Ĭonsider keeping the thumbnail’s colors, background, and layout elements consistent with your other videos.Alternatively, put instructions on how to play video instead. Enhance it by adding a short, snappy headline and/or tagline text onto it.Create your own custom thumbnail to suit the content of the video.Here are some email marketing tips and best practices when it comes to thumbnails: Tips to make the most out of adding video to email Craft a perfect thumbnail Another option is to build it on animated GIFs – that’s how faux videos are done at Litmus. For example, by combining image sprites (a strip of static images) with background images and CSS keyframes, it’s possible to show one static image frame after another quickly, which will create a “video” effect too. There is more than one faux video technique. Create a faux video with CSS animationįaux video is mobile responsive, it works with retina images, and because it imitates video-like movement with an interaction, it lets your subscribers feel as if they’re playing the video in their inbox. The disadvantage of using a GIF is the same as with a static image: if the viewer has the images in their inbox turned off by default, they will not see it. You can host the video itself anywhere you want.GIF is still an image in essence, so it can be made very compact and light, making it load fast.It moves, so it looks much more like an actual video.Not all email clients support this attribute, but in those that do, it will show controls like Play Pause Seeking Volume Fullscreen toggle Captions/Subtitles (when available) Track (when available). The poster attribute: specifies the thumbnail that will be used.The width and height: they decide how wide and tall the video will look.The src attribute: should be added to the URL of the video.The important attributes to include in the tag are: You will also need to set up a fallback image for Gmail and other email clients that don’t support the tag. You can use the tag of HTML5 to send the video in an email. ![]() Use a video editor like 123APPS or Veed (both work online, no need to install a program) to add a thumbnail to the video. It’s also easy to create one yourself: in Canva, Snappa, with Paint 3D (on Windows) or Photos app (on Mac). You can get a thumbnail by choosing from existing images on photo stocks like Unsplash and Pexels. Engages the viewers - makes people click on itself.Helps people understand what the video is about.Create and upload the thumbnail for the videoĪ thumbnail is a still image that is visible before the video starts playing. Moreover, they come with detailed instructions on how to customize the templates and how to optimize the file size. ![]() The templates include customizable text and graphics, and they can be used to create professional-looking results in no time. They provide a wide range of free and premium templates that can be used to create dynamic videos. To create a video, you can use After Effects Templates from Videvo. Once the hosting is cleared, it comes down to three steps: The size of the video is best kept under 1 MB - larger sizes might take longer to load and affect your viewers’ user experience.Īlso, hosting the video on YouTube or Vimeo will not work - you’ll need to host it on servers you control. The size and where the video is hosted play a major role in determining if it will play in your emails. Create a video and optimize the file size If not, start with making an account on one - many of them have free plans. ![]() If you work with an established business, chances are, you are already using one of these. Most email services - such as Gmail, Outlook, or Apple Mail - can not do that. You’d need a platform that lets you edit the HTML code of your email. To send a video, you need to add an HTML snippet to the email. has to be able to support and play your video.Įmail platforms that support video in email
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